Pricing
Transparent pricing for
a transparency product.

Public scores are free. Always. Paid tiers provide access to deeper analysis, monitoring, and workflow tools — not better scores or favorable treatment.

◎
The independence guarantee
NORM scores are determined by an automated scoring pipeline evaluating public marketing claims and visible evidence — not by who pays us. No brand can purchase a higher score, faster review, or suppression of criticism. This is a structural rule, not a promise.
Paid access never influences public NORM scores, rankings, or review outcomes.

Looking for brand scores? Consumer access is always free — browse the leaderboard →

The evidence gap now has a score. Brands are evaluated whether they participate or not.

NORM scores are published from publicly visible marketing claims and evidence. Brand access provides visibility into that process. It does not alter it.

Free
Free
No card required.
See your brand as consumers see it.
  • View your score & signal
  • View claim count (first 5 shown)
  • Basic competitor list
  • Submit evidence for review
  • Full claim audit
  • Missing proof detail
  • AI Benchmark
  • Evidence Freshness monitor
  • Improvement roadmap
Claim your brand — free →
Brand Pro
$300
per month

Everything you need to understand and improve your NORM score.

Full claim audit, evidence tracking, AI readiness benchmark, and actionable roadmap.

  • Full claim audit — every claim, type-tagged, risk-rated
  • Evidence inventory — real links found on your site
  • Gap analysis with pipeline reason codes
  • Phased improvement roadmap with point impact
  • AI Readiness & AI shopping simulation
  • Competitor scores & verdicts
  • Score change alerts (email + webhook)
  • NORM trust badge
  • Score history tracking & trend charts
  • Exportable brand report PDF
AI Agent Observatory
  • AI Benchmark — how ChatGPT, Gemini, Claude & Perplexity respond to the 5 questions consumers ask most
  • Query Feed — real AI excerpts across evidence, safety, value, trust & competitor queries
  • Model Detail — per-model sentiment, mention rate & ranking position
  • Evidence Freshness — monitor when cited evidence ages, expires, or is retracted
Preview Sample
See a Ritual brand audit preview →
Sample of what Brand Pro unlocks · Subscribe for your full dashboard

Start with the free claim — upgrade anytime from your dashboard.

Access provides visibility into scoring. It does not alter outcomes.

ENTERPRISE

Multi-brand, API, and custom needs

Managing multiple product lines, need API access for internal systems, or require custom compliance reporting? Let's talk.

Multi-product scanning

Score sub-brands and product lines under one account.

API access

Pull scores, claims, and evidence data programmatically.

Custom compliance reports

Quarterly AI readiness PDFs for legal and regulatory teams.

Dedicated support

Priority onboarding and direct line to the NORM team.

Contact us →
What brand payment can never buy
✕

A higher score

Scores reflect public claims and visible evidence. No payment changes the outcome.

✕

Score suppression

Brands cannot pay to hide, delay, or remove their score from the public index.

✕

Pipeline influence

The scoring system has no visibility into which brands hold paid access. It evaluates what's public.

NORM Data API is now available for institutional partners.
We're currently onboarding select organizations.

Designed for investors, retailers, due diligence teams, researchers, and journalists monitoring brand claims at scale.

Analysts & Investors
Contact us
partner pricing
For due diligence teams, investors, and researchers monitoring brand claims and evidence quality.
  • Brand trust scores via API
  • Score history and change tracking
  • Verdict and signal per domain
  • JSON export
Request received. We'll reach out with access details.
Retailers
Contact us
partner pricing
For retailers evaluating brands for shelf placement or supplier vetting based on claim transparency.
  • Brand trust scores across your supplier list
  • Category signal summaries
  • Score change alerts
  • Dedicated support
Request received. We'll reach out with access details.
Enterprise
Custom
contact us
For institutional partners with large brand coverage needs, compliance workflows, or custom data requirements.
  • High-volume brand coverage
  • Historical data access
  • Custom delivery format
  • Dedicated contact
Request received. We'll reach out with access details.
Questions about pricing
Can brands pay for a higher score?
No. The scoring pipeline has no knowledge of which brands hold paid access. The only path to a better score is making stronger evidence visible on the actual product page.
How often do scores update?
Brands are rescored on a rolling basis — typically weekly, or sooner when claims or evidence change. Brand Pro subscribers get alerts when their score shifts.
How will AI agents use NORM?
AI agents need a trust layer to evaluate brands at scale. NORM provides a standardized, independent score agents can query — so when a consumer asks "what's the best magnesium supplement?" the agent has an auditable signal to reference.
Can I flag an unscored brand?
Yes — use the browser extension's flag button on any brand's site, or submit directly from the leaderboard. Flagged brands are typically scored within a week.

Join waitlist

We'll reach out when this tier launches.

You're on the list. We'll reach out soon.
No spam. Access notifications and major product updates only.
Paid access never influences NORM scores or rankings.
Why this matters

AI shopping agents are coming.

When ChatGPT, Perplexity, and every other AI recommends a wellness product, they'll need an independent trust layer to decide which brands deserve the recommendation.

We're building it. Brands that invest in evidence now will lead in the next era of commerce.

© 2026 NORM Analytics  ·  Open Methodology  ·  Proprietary Scoring Engine  ·  Payment never influences scores