Brand claims are evaluated against evidence. NORM quantifies the gap.
Every wellness brand website, every "clinically proven" hero headline, every decorative trust badge — designed to feel like evidence. Most of the time, they're not.
NORM doesn't tell you whether a product works. It tells you whether the brand showed their proof. That distinction is everything — because when you know which brands back their claims, you stop spending money on the ones that don't.
Fully automated. No manual review. No brand influence at any stage.
Detects any wellness product page — supplements, skincare, neurotech, recovery devices, wearables, sleep tech, functional food, fitness nutrition, and more. If it makes a health-adjacent claim, we score it.
Every marketing claim is pulled and tagged by location. Hero headlines count 3× more than footer disclaimers — because that's where the money is.
Study links, certifications, dosage panels, and third-party testing are matched against each claim — across the brand's full public domain. Evidence counts wherever it's visible and clearly connected.
Six weighted dimensions — blended with AI analysis — produce a single Claim Support Risk score. The full methodology is published publicly.
Red, Yellow, or Green. Category rank. One sentence. The gap between what a brand claims and what it visibly supports — measured and on the record.
The signal is not a product review. It's a proof check — does a brand's visible evidence actually support what it claims?
NORM scores whether brands show their proof — not whether claims are true or whether the product works. A red signal means ask more questions, not that the product is bad.
Brands recently added to the index, and brands people are asking us to review next.
Real-time activity from searches, extension lookups, and public claim records.
Scores update as claims and evidence change.
NORM reflects how brands present claims publicly — and how that presentation changes over time.
The signal is free forever for every consumer. Pro features are for people who want more depth. No brand money touches either tier.
The signal is only worth something if it can't be gamed. Every decision we make is built around protecting that.
The only path to a better signal is making stronger evidence visible on the actual consumer-facing product page. That creates exactly the market pressure toward transparency that we exist to generate.
Consumer Pro subscriptions and B2B intelligence products are the entire model. No advertising. No affiliate commissions. No brand-sponsored placements. No scan data sold to the brands we score.
All six dimension weights, location multipliers, intensity classifications, and category add-on rules are published publicly. Anyone can audit the scoring. Any brand can understand exactly what drives their signal.
Brands can submit supporting evidence at any time. Scores update only when that evidence becomes visible on the live consumer-facing page — not when it's submitted to us privately.
The wellness industry spans supplements, skincare, recovery tech, wearables, neurotech, sleep devices, and more. Across every single category, the pattern is the same — marketing language engineered to feel like evidence. Most of the time, it isn't. It's just confident copy.
NORM doesn't tell you whether a product works. It tells you whether the brand showed their proof — before you spend.
The wellness industry spends billions on marketing claims. NORM is free. Independent analysis, before the money leaves your pocket.
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