Scores measure how closely public marketing claims align with visible evidence. Automated analysis with historical provenance tracking. Updated weekly.

Brand Leaderboard

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Brands Scored
Avg Score
Score Distribution Index average
# Brand Category Signal Score
Ranking the evidence…
Scores reflect what brands say on their websites and whether they back it up with real evidence, as of the last scan. They don't judge whether products actually work, are safe, or meet regulations. A higher score means claims are better supported — a lower score means the brand is claiming more than it can show proof for. Brands can submit evidence via support@trynorm.co. See how we score at /methodology.

All Scored Brands